You don’t have a marketing problem. You have a focus problem.

Most B2B teams don’t have a marketing problem They have a focus problem.

Not because they’re lazy. Not because they don’t care, but because modern marketing gives the illusion of progress, just by staying busy.

It’s easy to fall into the trap:
→ Launch a few LinkedIn ads
→ Spin up a newsletter (but only send it once)
→ Test outbound, but never follow up properly
→ Try a new tool every month, hoping this one will “scale”

Before long, you’ve got a stack of half-built systems and scattered activity. Plenty of motion. Not much momentum.

Here’s what usually works better, especially for ambitious teams:

• One clear offer: not “customised per client”

• Clearly defined audience: specific roles, sectors, and pain points

• Outbound channel: usually email or LinkedIn, done well

• Inbound engine: useful content, tied directly to your offer

• One simple nurture system: follow up, add value, stay top of mind

No fluff. No complex tooling. No chasing trends. Just ruthless focus on what actually builds conversations and drives revenue. It’s not sexy, but it works, and it compounds.

If your growth feels slow or scattered, don’t add more noise, simplify.