Double Your Connections: Mastering Personalised B2B Outreach
In B2B marketing, it's all about making a real connection. At Drop Growth, we put a lot of focus on personalised outreach because we know it makes a big difference for our client’s campaigns. Here’s a look at why it’s so important and how we make it work for our clients.
Why Personalised Outreach Matters
With so many generic ads and emails out there, a personal touch can make you stand out. Personalised outreach shows you’ve really thought about what a prospect needs. This not only grabs their attention but also starts building trust right away.
How to Personalise Your Emails
Sending an email that makes someone take notice involves a few key steps:
Research: Dive deep to understand what challenges your prospect faces in their industry.
Targeted Content: Use what you've learned to write emails that tackle their specific issues, offering useful insights and solutions.
Strong Call-to-Action: End each email with a clear next step that feels personal and relevant. This could be:
A free report on how they compare to the competition
An insight report filled with the latest industry trends
A sample of our product to try out
A free review or audit of their current systems
Making LinkedIn Work Harder
LinkedIn is a goldmine for B2B relationships. Here’s how to make each interaction meaningful:
Personalise Your Requests: When you send a connection request, explain why you think connecting could be beneficial and end the initial message with a strong call to action - whether that’s a free report or a product to try out.
Keep Talking: After connecting, keep the conversation going. Share articles they'd find useful or ask questions that spark discussion.
Beyond Digital: Direct Contact
Sometimes, the best way to connect is more direct:
Phone Calls: A well-timed call can turn a maybe into a yes.
Video Messages: A short, personal video can really get someone’s attention.
