The Real Cost of DIY Marketing

What’s DIY marketing really costing you?

A founder told me last week:

“I spend 10 hours a week on marketing, but I don’t even know what’s working.”

That’s 40 hours a month.
Time not spent on sales.
Time not spent on the product.
Time not spent leading the team.

We get it. You’re used to doing everything, but at some point, the cost of “figuring it out as you go” becomes real money.

Here’s how to build a marketing system that actually drives growth:

• Start by creating content that earns attention from the right people - not just views.

• Craft messaging that speaks directly to your audience’s priorities (not just your features).

• Use thoughtful outreach to spark real conversations, not just fill the pipeline.

• Set up simple nurture flows so leads don’t go cold while you’re busy closing deals.

When those pieces click, growth stops being a gamble and starts becoming consistent.