Double Your Connections: Mastering Personalised Outreach in B2B
In B2B marketing, it's all about making a real connection. At Drop Growth, we put a lot of focus on personalised outreach because we know it makes a big difference for our client’s campaigns. Here’s a look at why it’s so important and how we make it work for our clients.
Why Personalised Outreach Matters
With so many generic ads and emails out there, a personal touch can make you stand out. Personalised outreach shows you’ve really thought about what a prospect needs. This not only grabs their attention but also starts building trust right away.
How to Personalise Your Emails
Sending an email that makes someone take notice involves a few key steps:
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Research: Dive deep to understand what challenges your prospect faces in their industry.
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Targeted Content: Use what you've learned to write emails that tackle their specific issues, offering useful insights and solutions.
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Strong Call-to-Action: End each email with a clear next step that feels personal and relevant. This could be:
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A free report on how they compare to the competition
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An insight report filled with the latest industry trends
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A sample of our product to try out
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A free review or audit of their current systems
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Making LinkedIn Work Harder
LinkedIn is a goldmine for B2B relationships. Here’s how to make each interaction meaningful:
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Personalise Your Requests: When you send a connection request, explain why you think connecting could be beneficial and end the initial message with a strong call to action - whether that’s a free report or a product to try out.
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Keep Talking: After connecting, keep the conversation going. Share articles they'd find useful or ask questions that spark discussion.
Beyond Digital: Direct Contact
Sometimes, the best way to connect is more direct:
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Phone Calls: A well-timed call can turn a maybe into a yes.
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Video Messages: A short, personal video can really get someone’s attention.
